Privacy Policy

What is this Privacy Policy for?

1. This Privacy Policy relates to your use of Dynama’s website and as well as any products and services that may be provided to you by us, from time to time. Please read it carefully, including the information about your statutory rights set out at the end of this Privacy Policy. We take your privacy seriously and wish to be as open and transparent as possible about how Dynama collects, processes and uses personal data and other data. By using our website and/or otherwise providing us with your personal data you agree that this Privacy Policy will apply to you.

Who are we?

2. References to “we” or “us” or “Dynama” mean Dynama Solutions Limited, company number 10455743, based at 1 Church Road, Richmond, Greater London, TW9 2QE. Depending upon the circumstances, either we or another member of our group of companies will be acting as “data controller” of your personal data. You can contact us with regard to any matter contained within this Privacy Policy by writing to us at the address above, marked “Attn: Legal”.   Alternatively, you can write to us at the addresses of our other offices, set out at section 21 of this Privacy Policy, where more appropriate.

Personal Data

3. We collect, store and process personal data that you have provided to us or which we are able to automatically generate from other sources, such as Dynama Solutions.  We also use public sources of personal data such as professional registration lists and other publicly available information linked to individuals and their organisation (for example website and IP addresses and any connected social media accounts).  We use personal data to enable Dynama (or its group companies, where applicable) to (i) check your identity and validate that you are entitled to use its products and services; (ii) provide our products and services to you; (iii) identify persons who have expressed an interest in our products and services, and (iv) tailor our communications to you.

4. We also collect, store and process data relating to your use of our products and services which we may then use for statistical, research, business and product development purposes.

5. The types of personal data we collect include personal details such as name, date of birth, telephone number, email and address and (depending upon the product or service we are providing) could include information about your employer, qualifications, professional registration, availability for work, work obtained and details of any transactions made via our products and services as well other information you provide to us and any contact that we have with you.

Use of cookies and web/analytics tools

6. We use various technologies, which may include “cookie” technology, to gather information from our website visitors such as pages visited and how often they are visited, and to enable certain features on this website. “Cookies” are small text files that may be placed on your computer when you visit a website or click on a URL. Cookies may include “single-session cookies” which generally record information during only a single visit to a website and then are erased, and “persistent” cookies, which are generally stored on a computer unless or until they are deleted or are set to expire.  You can delete and block cookies if you wish. Find out how to delete cookies here:

We also use Google analytics tools to understand how our website is being used in order to improve user experience as well as Google Adwords tools to provide us with statistics relating to the use of our website and show you advertisements for our products and services which we think may be of interest to you as you browse other websites. User data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at and about ads settings at

Monitoring and Sharing of Personal Data

7. We do not ordinarily share personal data or disclose it to other organisations (other than our group companies), unless the nature of our products and/or services requires us to do that or we are required to do so by law.  We also use the services of marketing companies to help us engage with and communicate with you (see Section 15).

Overseas transfers of Personal Data

8. We ordinarily collect, process and store personal data in the UK. However, we reserve the right to do so (i) anywhere within the EEA (and, if legally permitted, to continue to do so following any withdrawal of the UK from the EU) and (ii) where personal data has been collected in any of the other countries in which we operate (see Section 21), to do so there.

9. Similarly, we reserve the right to collect, process and store personal data (i) in any country which has been assessed by the appropriate regulatory authority as providing necessary protection for the rights of data subjects in connection with the processing of their personal data, or (ii) in other countries where we have taken steps to ensure that the transfer of personal data is in line with the UK data protection requirements and will be protected and treated securely. Note that organisations outside of the EEA may be required to provide personal data to foreign authorities.

Retention of Personal Data

10. We will retain personal data for so long as it is needed for us to provide our products and services to you or to communicate with you as agreed by you.  We will also retain personal data for so long as we consider it necessary for the purposes of complying with any of our legal or contractual obligations, including those relating to our statutory and regulatory obligations and our financial, business or tax affairs.

11. After termination of any service being provided to you we will (if you request us to, in writing) delete your personal data held by us, except for that which we consider is necessary to retain for business or regulatory purposes.

12. If you or we terminate any service, you agree that we will not be obliged to retain any or all of the personal data and we may delete it from our systems at any time.

Our legal basis for using Personal Data

13. We use personal data in order to provide you with products, services and information. In entering into any contract with us you have agreed that we may use your personal data to set up and provide the services requested, share your personal data, monitor your use of the services and to communicate with you with regard to such services and associated services.

14. We may also use personal data in order to comply with our legal obligations and/or where we have a legitimate business interest in doing so.  We may also use personal data in other ways but only if you agree to this.

Marketing of Products and Services

15. We may wish to use personal data to provide you with information from time to time about products and services (including third party products and services) which we think may be of interest to you, where legally permitted or if you have agreed that we may do so. We engage marketing companies to help us do this and  we use our and their tools to help us track your engagement with us and monitor our marketing campaigns.

Withdrawal of consent to process Personal Data

16. If you wish to withdraw your consent to our processing of your personal data, you may do so at any time by writing to us at the address set out in paragraph 2 and, where applicable, terminating your licence to use Dynama Solutions. To withdraw from marketing communications you may follow the “unsubscribe” process detailed within our communications to you, instead.

Use of non-personal data

17. We reserve the right to anonymise or pseudonymise all or any data so that it no longer constitutes personal data, in which case we shall be entitled to use and commercially exploit such data for any purpose including but not limited to statistical, research, business and product development purposes.  Our rights to do this shall continue both during and after termination or expiry of any contract with you for any service.

How to make a complaint

18. We always work hard to treat our customers fairly and hope that you will not experience any reason to make a complaint about the way in which we have collected, stored or processed any of your personal data. However, if you do wish to make a complaint please write to us, in the first instance, at the address set out in paragraph 2 and we will endeavour to resolve the matter.

19. You are also entitled to raise any privacy-related concerns with the independent authority set up to uphold information rights in the public interest, known as the Information Commissioner’s office. You can find details of how to do this at

Our other Dynama offices and contact details:

21.  Australia Office: Dynama Solutions Pty Ltd, Suite 9, Level 2, Ethos House, 28-36 Ainslie Place, Canberra ACT 2601, Australia.


You are able to obtain information about your statutory rights as a data subject under the Data Protection Act 1998 from the Information Commissioner’s office at Your statutory rights will be affected by the coming into force of new legislation, known as the EU General Data Protection Regulation (GDPR) on 25 May 2018. The following is a summary of your rights as a data subject which will apply once the GDPR comes into force. Further detail can be obtained at

Right to be informed – You are entitled to be provided with information about certain matters relating to the processing of your data and for that information to be provided within certain timescales. Our Privacy Policy already provides you with much of this information.

Right of access – You have the right to obtain:

Right to rectification – You are entitled to have personal data rectified if it is inaccurate or incomplete.

Right to erasure – (sometimes referred to as ‘the right to be forgotten’). The broad principle underpinning this right is to enable you to request the deletion or removal of personal data whether there is no compelling reason for its continued processing.

Right to restrict processing – You are entitled to restrict the processing of personal data if:

Right to data portability – You are able to obtain and reuse your personal data for your own purposes across different services by being allowed to move, copy or transfer personal data easily from one IT environment to another.

Right to object – You are entitled to object to:

Rights relating to automated decision-making and profiling – This right doesn’t apply to all circumstances but, where it does apply, it effectively provides you with safeguards against the risk that a potentially damaging decision is taken solely using or supported by automated means, without human intervention.


Modern Slavery Statement

Introduction from the Board of Directors

We are committed to improving our practices to combat slavery and human trafficking. We continue to work with our partners and suppliers to ensure a zero tolerance stance to use of modern slaves and human trafficking through our supply and/or value chain.

Our business

Our business is organised into seven business units:

  • Corporate
  • UK Health
  • Sweden Health
  • Australian Health
  • Maritime and Defence ( Dynama Solutions)
  • Product
  • R&D

Our supply chains

Our supply chain includes: third party suppliers primarily related to technical development services (software development).

Our policies on slavery and human trafficking

We are committed to ensuring that there is no slavery or human trafficking in our supply chains or in any part of our business. Our Modern Slavery Policy reflects our commitment to acting ethically and with integrity in all our business relationships and to implementing and enforcing effective systems and controls to ensure slavery and human trafficking is not taking place anywhere in our supply chains.

Due diligence processes for slavery and human trafficking

As part of our initiative to identify and mitigate risk we will request that all suppliers provide confirmation they are not involved in modern slavery or human trafficking.

Supplier adherence to our values

We have zero tolerance for slavery and human trafficking. To ensure all those in our supply chain and contractors comply with our values, we will put in place a supply chain compliance programme. This consists of: obtaining a statement from suppliers when requested confirming they do not actively participate in slavery and human trafficking and inclusion of a compliance clause in service agreements.

Our Legal and Human Resources teams are involved in ensuring programme compliance.


To ensure a high level of understanding of the risks of modern slavery and human trafficking in our supply chains and our business, we will provide training to our sta

Our effectiveness in combating slavery and human trafficking

We use the following key performance indicators (KPIs) to measure how effective we have been to ensure that slavery and human trafficking is not taking place in any part of our business or supply chains:

  • By 31st May 2017, 100% of supplier agreements to include a clause pertaining to slavery and human trafficking.

This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 and constitutes our slavery and human trafficking statement for the financial year ending 31 May 2016.

Sati Sian, CEO

Allocate Software Limited