Our background

At Dynama, an Allocate Software company, we are specialists passionate about complex organisational optimisation, resourcing, compliance standards and intelligent performance indicators to support informed business decisions. We are committed to customers and organisations across multiple sectors that manage large, multi-skilled workforces, in fast moving environments.

With 25 years of experience of working with major organisations worldwide, Dynama brings in-depth knowledge and wide-ranging expertise to enable organisations to effectively deploy their most valuable asset; their people in optimal synchronisation with equipment and their working environment.

Teams of skilled specialists understand the daily challenges and constraints associated with personnel, assets, resource data, operational collaboration and management. Our proven technology solutions are designed to drive efficiencies in people and asset orientated processes, while maintaining and improving service quality. We set exceptionally high standards and deliver global support and service by building strong long-term relationships with our customers based on trust and commitment.

Dynama’s first major contract was awarded in 1995 with British defence organisations using its products to optimise force deployment and training management. It soon became clear that the same skills and expertise could be applied to other organisations with complex, multi-skilled workforces including maritime, offshore engineering companies and others.

Headquartered in London, England the company provides services and support to its international customer base through offices in the UK, Australia and a presence in the USA.

Leadership team

  • Deepak Poria
    General Manager APAC

    Deepak leads Dynama Pty in APAC. Based in Canberra Australia, he is responsible for Sales, Services and Support across the entire APAC region. Previously senior consultant for DWS Consulting, Deepak (MSc) joined as federal program manager for Allocate Software before taking over Dynama Pty. He has significant experience in managing the implementation and expansion of Organisational Design and Workforce Management software in both the commercial and Government environments.

    “I believe the two key things to deliver the best business outcome are having a well-trained, future ready workforce and the optimal use of the available resources.”

  • Lee Clarke
    General Manager US/EMEA

    Lee has responsibility for sales and customer facing teams in the northern Hemisphere including North America and Europe, working to ensure that each customer maximises the utility of Dynama solutions to achieve business and customer success. Lee joined Allocate in 1996 as a software developer and then consultant. He has over 20 years’ business and IT experience in consultancy, management and software development, including 15 in cruise, shipping and offshore engineering.

    “I enjoy the challenge and satisfaction of finding solutions that meet our customers’ needs and helping to remove the complexity from workforce management.”

  • ​David Moller
    ​Director of Software Development

    David is responsible for the technical and functional direction of our software products. He champions development processes that provide timely, quality solutions that deliver concrete business success.
    David has worked in development management across many industries including; workforce management, eCommerce and publishing, applying his team management experience by introducing and embedding agile practices to deliver quality solutions.

    “I think it is vital that development teams are effective and pragmatic to provide timely, high quality solutions that achieve tangible business value.”

  • ​Julian Goodridge
    ​International Director Defence

    Julian works with our international defence customers, applying his experience in training, project and product management, sales support and the military sector to help their organisations benefit from intelligent resource optimisation. Julian (BEng) was technical officer at UK’s Ministry of Defence. Joining Allocate in 1996, he was responsible from the beginning for Allocate’s Australian Defence Force (Navy, Army and Air) programme.

    “My experience working in all areas of the organisation has given me a grass roots understanding of how workforce & resource management can really deliver business value for our customers.”

Advisory team

  • ​Lieutenant General Sir Mark Mans KCB CBE DL
    ​Senior Advisor

    Sir Mark Mans served in the Corps of Royal Engineers during a military career lasting over 40 years seeing regimental and operational service worldwide. Prior to retirement in 2012, Sir Mark served on the Army Board as the Adjutant General. He is also a Deputy Lieutenant of Hampshire and devotes much of this time to charity work in the military sector.

    “Dynama is at an exciting time in the company’s growth – there is a great team in place and I look forward to working with everyone to bring their plans into fruition.”

  • Donald Anderson
    Senior Advisor

    As a Senior Advisor to the board of Dynama, Donald Anderson is providing his industry expertise on the growth strategy of the company. Previously Group CEO at V.Ships Group, Donald oversaw an ambitious growth phase and two private equity management buyouts.  He is Chairman of ShipServ, the marine and offshore e-marketplace and an advisory board member of Seagull, an e-learning solutions provider for the maritime and oil and gas industries.

    “Working with the board at Dynama is a great opportunity for me to bring my industry knowledge to the table and contribute to delivering innovative technology for improved efficiency in the maritime and other sectors.”



OneView from Dynama interfaces with leading human resource (HR) and enterprise resource planning (ERP) solutions to augment data and identify issues and trends. We recognise the vital role our partners play and maintain close relationships with them to ensure the success of our joint customers.


Dynama Careers

Our customers work in some of the most challenging and fast-moving environments in the world. To meet their requirements we recruit the most talented resource planners and enterprise software professionals there are. Whatever your skills we offer a dynamic working environment with a strong focus on delivering customer satisfaction and a determination to be the best in the business.

View our vacancies